Will social signals replace links as a primary SEO signal affecting Google’s rankings? Have social signals alreadyreplaced links in that way?

That topic came up last month during the keynote conversation with Google’s Matt Cutts at our SMX Advanced conference in Seattle. Danny Sullivan, Search Engine Land’s Editor-In-Chief, asked a series of link-related questions that led the conversation through topics like no-followed links, affiliate links, paid links and more.

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